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Green Game Jam Player Survey 2022: First steps to understanding our audiences

First author: Mensah-Bonsu
Year: 2022


Abstract

Playing for the Planet’s largest-ever survey has found that video games can spur positive actions and attitudes toward the environment in real life. The survey, targeted at gaming communities and designed to unearth attitudes towards environmental issues and environmental content within games, reached 380,000 players across ten games. Participating studios included Ustwo, Ubisoft, and Tilting Point, among others, and was launched off the back of 2022’s Green Game Jam, where more than 40 studios came together to explore ways to leverage the industry’s commitment to improving Food, Forests, and our Future using in-game nudges and tactics.


Details

Language: English
Country of affiliation: -


Published in: Green Game Jam Player Survey 2022: First steps to understanding our audiences
Publication type: Industry report


Source: https://www.playing4theplanet.org/project/green-game-jam-player-survey-2022-first-steps-to-understanding-our-audiences


Games
No Results

Franchises
No Results


Studies

Description: Survey delivered via 11 games

Research type: Quasi-experimental
Data type: Quantitative


Comparator: none
Control group: no
Pilot study: no
Pre/post measures used: yes
Follow-up: no


Sample type: Players
Sample size: 389,594
Power analysis: no
Sample countries: null


Games studied: Trainstation 2, TerraGenesis, Port City, Monument Valley II, June's Journey: Hidden Objects, Hungry Shark: World, Hungry Shark: Evolution, FRAG Pro Shooter, Tiny Worlds: Dragon Idle games, Diggy Adventure, Beatstar


Franchises studied: Trainstation (F), Monument Valley (F), Hungry Shark (F)


Study outcomes: Knowledge, Perception, Using games for environmentalism, Social connections